Your Real Estate Professional should be:
Aware of the complicated local and state requirements affecting your transaction.Effective in multi-party, face-to-face negotiations.
Highly-trained, with access to programs for continued learning and additional certifications.Resourceful in attracting the largest possible pool of potential buyers.
Knowledgeable in the technology resources that facilitate the transaction.
Assisted by a fully-staffed marketing department.Developing a Marketing Strategy
In order to sell your home quickly with the best possible terms, it's necessary to prepare your home for the market. This process includes:
Deciding when to put your home on the marketEstablishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
Estimating probable net proceedsAdvising you on how to make your home more appealing to potential buyers.
Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sellEstimating probable net proceedsAdvising you on how to make your home more appealing to potential buyers.
Marketing Your Property
Ordering a "FOR SALE" sign to be placed prominently on your propertyInstalling a lock box to make it easy for agents to show your homeSubmitting your home to the regional Multiple Listings Service for immediate exposure to the real estate communityArranging Sales Associates in the are to tour the homeDeveloping a flyer / brochure highlighting the features and benefits of your homePromoting your home at the appropriate Association (s) of Realtors' for maximum exposure to other cooperating agentsHolding open houses when appropriateContacting your neighbors to promote the propertyAdvertising your property on our regular office meetingsFeaturing your property on our Web site and REALTOR.comAsking clients and colleagues if they know of possible buyersManaging the Transaction
You'll appreciate having a strong advocate on your side during the transaction.Negotiating the Offer
Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:
Reviewing the contract and obligation before you signExplaining how contingencies and release clauses workProtecting you from signing a 'blank check" for unknown problems or repairsDefining legal disclosure requirementsOrchestrate the offer process for "back-up" offers, if necessary Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.After the Offer is Accepted
Once an offer is accepted, your Sales Associate will manage all the details to makes the process as stress-free and efficient as possible:
Staying in contact with the buyer’s agent to ensure a smooth escrowFollowing up on the progress of the buyer's loanMonitoring all contingency removal deadlinesAssisting you if a conflict with the buyer arisesFinalizing and Closing the Transactions
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies.When the transaction has been closed, your Sales Associate will deliver the closing check to your and the keys to the new owner. 
