Prudential Gouger O'Neal & Saunders Real Estate held a Maximizing the Power Of The Internet seminar at Prudential Gouger O'Neal & Saunders Conference Center. Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, conducted the training seminar to update sales professionals on the latest online tools, products and services available to Prudential Real Estate Network members.

To remain on the cutting-edge for consumers, as well as in the real estate industry, sales professionals reviewed the Online Seller Advantage, a part of a new exclusive system available through the Prudential Real Estate partnership with Yahoo!  This system leverages the information that is offered through the buyer platform to our sellers to gain exposure for their listed property. 

Prudential Real Estates website (The Platform) is designed with a consistent look, feel and functionality and has united 1.7 million listings in 47 states.  Regular system updates and industry leading tools present todays buyer with the knowledge and information they need to find a home.  With more than 1,000,000 registered buyers, Prudential Real Estate brings serious homebuyers to you.

Prudential Gouger ONeal & Saunders sales professionals are now offering the aunders with a unique competitive advantage: No one else has the powerful combination of proprietary online buyer activity data and Yahoo! Real Estate to share on a local level with prospective sellers.

"Seminars such as Maximizing the Power of The Internet are one of the many benefits of being a member of the Prudential Real Estate Network," said William P. Saunders Jr., Prudential Gouger O'Neal & Saunders Real Estate. "These programs allow our sales professionals to increase their abilities to provide the highest possible level of service for our customers."

Prudential Real Estate Affiliates, Inc. consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values.  Upon joining Prudential Real Estate Affiliates, Inc., companies are provided with many benefits, including access to a free and private Website that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America’s most watched networks and print media.  Prudential Real Estate Affiliates, Inc., is also the largest real estate advertiser in The Wall Street Journal.

Prudential Real Estate and Relocation Services is Prudential Financial’s integrated real estate brokerage franchise and relocation services business.  The real estate group markets franchises primarily to existing real estate companies.  As of December 31, 2005, there were nearly 2,000 franchise offices and more than 64,000 sales professionals in the franchise network in the U.S. and Canada. All franchisees are independently owned and operated.  Prudential Financial’s real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.

Prudential Financial companies, with approximately $532 billion in total assets under management as of  December 31, 2005, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States.  These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services.  For more information, visit www.prudential.com.